Between YouTube, TikTok or Instagram, it seems like everyone is a content creator or podcaster. However, to be truly successful and stand out in this crowded field, you need interesting, dynamic video and excellent sound quality. And the best way to do that is quality broadcasting equipment and a quality audio codec. But there’s so much out there that it can seem impossible to choose. Here are some tips for choosing the right gear.

Cameras Newbie content creators often believe that choosing the most expensive camera is the way to go, but that's not always the case. Plenty of entry-level equipment is made to be easy to handle and won't break the bank. There are beginner-level models that will work well as long as you have good lighting in your production studio, whether that’s your home office or a near pro-level recording studio. If you can afford it, it's better to level up to Prosumer (professional + consumer) video cameras, which offer excellent picture quality, flexible connectivity (including industry-standard HDMI) as well as manual controls. Some models can also be customized to your meet your unique needs. They are more expensive than entry-level cameras, but you can still find some top-notch models for about $800.

Microphones & Headphones A quality microphone and a good pair of headphones are vital if you want your podcast or program to stand out from the rest. The built-in microphones in some cameras do a respectable job capturing audio, but a dynamic, USB or 3.5mm microphone can take your production to a whole new level. Getting the most professional equipment you can afford may be the way to go, but using cheaper options and growing as your content becomes more popular is certainly a sound strategy.

Audio Mixers Using video mixing equipment for your content is a game-changer, as you'll be able to make professional quality videos that open up new possibilities for editing, allowing you to create more exciting videos that will attract a wider audience. Hardware switchers are a must for adding multiple camera angles to your content. The more camera angles you use, the more dynamic and interesting your production will be. Hardware switchers let you switch camera angles with just the press of a button and usually come with software that you can install on your computer to stay on top of everything during your stream. And don't forget pure audio mixing equipment with a good audio codec can also help wow your audience. The quality of your livestream or broadcast will set you apart – allowing your content to shine and attract subscribers and followers.

As long as you take the time to choose the right gear, you can’t go wrong. Upgrade your content quality or start your live stream today!

MICROPHONES | HEADPHONES | MIXERS

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