Make Your Station an Audience Maqgnet

It's a challenge as old as Radio itself: what can we do to attract more listeners?

Roosevelt's first Fireside Chat drew them in, but if you rely on that approach you'll eventually get burned. The Louis vs. Schmeling Fight of the Century packed a punch, but too much of that and you'll be down for the count. Orson Welles' War of the Worlds "newscast" was an overnight sensation, but how many invasions from Mars are folks going to stand for?

It may not be the splashiest solution, but whether you're broadcasting in analog or digital using radio waves or streaming via the internet's series of tubes, the best way to grab ears and hold them is to sound better than your competition.

Broadcast audio processing pioneer Orban Labs has been helping radio stations do just that since the swinging sixties. Always innovating to give a station the tools it needs to easily create a powerful signature sound over AM, FM, HD and the internet (even all four at once), Orban is releasing a new generation of broadcast audio processors that's sure to grow a station's audience (and boost its bottom line).

The first of Orban's new generation of broadcast audio processors to hit the scene, the compact (1RU) OPTIMOD 5950 FM and DAB+/HD Radio Audio Processor offers a comprehensive suite of powerful features, including exclusive MX peak limiter technology that delivers airy, ear-pleasing highs while keeping distortion at bay. With its handy high-resolution touch display and control via any HTML5 web browser, the OPTIMOD 5950 is easy to operate while providing the highest quality OPTIMOD audio processing for FM and DAB+/HD Radio broadcasts.

Among the 5950's many state-of-the-art features, Orban's revolutionary MX peak limiter decreases distortion, increases transient impact, and provides more high frequency energy to minimize audible HF loss caused by pre-emphasis limiting. And thanks to its analog, AES3, AES67/SMPTE-ST2110, composite and digital MPX inputs and outputs, you can easily and seamlessly integrate the OPTIMOD 5950 in any studio and transmitter environment.

With the OPTIMOD 5950, your ever-growing audience will never want to touch that real or virtual dial.

BSW has this amazing radio audio processor in stock and ready to ship. Contact a BSW GearHead and be the first on your block to own this state-of-the-art broadcast processor!